If this is your first
visit with our company, you may be asking what makes our candles so special that you should consider selling them in your
place of business because you don't recall seeing the candles before. Even though we have dealers all over
the US, we do not have national name recognition in the marketplace because 95% or more of our dealers take advantage
of our free private labeling program. Even if you have come across our candles in a shop you would not know
the source. There are so many candles available ... you ask why Kelly's?
We have been in business for
over 10 years ... not here today ... gone tomorrow. Many of our original customers are still selling "their"
candles from us in their stores. We only use the best grade of materials and have developed our own exclusive blend
of wax. Our candles are made using premium fragrance oils that are manufactured specifically for a highly
scented candle. Many of our fragrances are our own special blends that your customers can't find anywhere else.
Don't be fooled by all the jargon about candles being made using extra oil and
being triple scented because it is the quality in the combination of the wax and oils that result in a great burning
and great smelling candle ... not the amount of oil. You can saturate the wax with an inferior oil and never
get a good scent throw. Unfortunately there is a lot of money spent on these types of candles because when you smell
them cold they seem okay. You have probably spent money on candles like this only to burn them and never smell their
fragrance.
You may already sell one of the nationally known lines of candles
that require a sizable investment and think you don't need other options. These are candles where a typical
16 oz. jar candle will retail in the $15-20 range. Think again! You may be missing out on candle sales because
a large majority of people will not pay over $10 for a candle to burn themselves. There really are two kinds of customers
buying candles ... ones buying for gifts that will spend more money and ones buying to use themselves.
Our 16 oz. country pint jar with the standard lid has a suggested retail at only $12.00.
We have a 12 oz. option that will retail at only $10.00. These are the ones that customers will buy to burn themselves. Sure customers will spend more for a gift, but how many candles will
they buy for a gift vs. how many candles will they buy to use themselves and come back for more?
We will private label the candles so you have your own exclusive line of candles. Now
when someone gives a candle from your store as a gift, the recipient knows where it came from and will come back for more.
If the gift is a nationally known brand, the gift recipient may never know their gift came from your store. They
can buy the same nationally known brands in any local gift shop, country restaurant, large mall department store,
strip mall, etc.
But if they get one of "your"
candles, they will have to come back to your store to get more. And anyone that sees "your" candle will be
seeing information about your store --- additional advertising at no additional cost. We can also do the
label with a theme without your store information if you prefer.
Another option we offer is allowing you to make up your own scent names to use. In a tourist area? A
candle geared toward your tourist attractions or with your town info could be the answer. Scent names that relate
to your tourist area make great gifts for your customers to take home.
Changing the label changes the look of the candle. Have a lodge oriented store? We can
use moose, deer, etc., graphics to fit your look. Perhaps you are a coastal store selling a lot of bright nautical
and beach related merchandise. We can design a label for your look. We have country and primitive graphics
if that fits your look. The label can be made using your logo or we'll come up with a look for you. Do you
want to provide your own labeling? We can ship the candles with no labels or only a scent label. The choice is
yours.
For ideas on private labeling click on the link at the side for
Private Labeled Candles or contact us.
We have different lid options for
some of our jars. Take off the shiny gold lid and replace with a brown metal lid and now you have a more country
looking jar. Use a different color label than kraft brown like our buff which is a creamy off-white with the brown lid
to get an upscale look.
When you buy candles from us you can
select your jar style, select your own label look, select the lid (where applicable), or even change the name of the
scent to something of your own. The possibilities are endless with all these options.
Be sure and browse through the links in the left column to get all the details. And if you have any questions
at all please contact me at kelly@kellyscandles.com and I'll help you out. Thanks for your interest!
Kelly
